by Katelyn Huffman | Jan 13, 2025 | Analytics, Blog, Portfolio
Why ROI Matters in Marketing Marketing without tracking ROI is like sailing without a compass—you might make progress, but who knows if you’re heading in the right direction? While surprises can occasionally work in your favor, your marketing budget isn’t...
by Katelyn Huffman | Jan 6, 2025 | Analytics, Blog, Portfolio
The Shift Toward Data-Driven Decisions In 2025, marketing is no longer about gut feelings—it’s about data. Businesses that leverage data-driven marketing strategies are the ones thriving. With smarter tools and technologies, marketers can now predict, personalize, and...
by Lyndee Pfaffenbach | Dec 4, 2023 | Analytics, Blog, Member-Centric Marketing, Portfolio
Actively engaged members are the lifeblood of any successful non-profit. But how can you objectively measure engagement across your member base? By identifying and monitoring key metrics over time, organizations gain tangible insights into the member experience. This...
by Lindsay Silverman | Jun 26, 2020 | Analytics, Blog, Portfolio
Google Analytics is a favorable tool among many businesses. It allows you to analyze your traffic, audience, and engagement. Did you know that it can be utilized to help boost your performance even further? If you’re just getting started with Google Analytics, this...
by A Fungi | May 10, 2018 | Analytics, Blog, Portfolio
Visit the site: www.silvertoneanalytics.com Fungi founder Ryan Forrest has teamed up with two very talented individuals (John David Ariansen, MBA and Gary Fly, MBA) on a new business analytics organization called Silvertone Analytics. The analytics company specializes...
by A Fungi | Sep 24, 2015 | Analytics, Blog, Digital Marketing Problems and Solutions
A Quick Tutorial to Get You Started on Google Analytics Google Analytics is a powerful, feature-packed tool that can help you understand how well your web presence is doing, and how your campaigns measure up. It is pretty impressive even in its free version, and the...
