by Katelyn Huffman | Feb 25, 2025 | Blog, Email Marketing, Multi-Channel Marketing, Portfolio
Turning curious clicks into loyal customers Understanding the Marketing Funnel Picture a funnel—it’s wide at the top, narrowing as it goes down. A marketing funnel works the same way. You start with a broad audience at the top, nurture them through the middle, and...
by Katelyn Huffman | Feb 13, 2025 | Blog, Portfolio, SEO
SEO isn’t what it was five years ago. Gone are the days of stuffing keywords and praying to the algorithm gods. In 2025, SEO is smarter, more intuitive, and way more competitive. With search engines now powered by AI, it’s not just about showing up—it’s about being...
by Katelyn Huffman | Jan 13, 2025 | Analytics, Blog, Portfolio
Why ROI Matters in Marketing Marketing without tracking ROI is like sailing without a compass—you might make progress, but who knows if you’re heading in the right direction? While surprises can occasionally work in your favor, your marketing budget isn’t...
by Katelyn Huffman | Jan 6, 2025 | Analytics, Blog, Portfolio
The Shift Toward Data-Driven Decisions In 2025, marketing is no longer about gut feelings—it’s about data. Businesses that leverage data-driven marketing strategies are the ones thriving. With smarter tools and technologies, marketers can now predict, personalize, and...
